More quote requests. Every one followed up in 5 minutes.
The Tandent Lead Engine turns Facebook and Instagram ads into booked site visits and design meetings. We build it, install it and run it for you. Live in 14 days, fully remote. No film crew, and nothing for you to set up.
enquiries a week for a NSW home builder*
per Facebook enquiry for the same builder*
from strategy call to live ads
*From a live 2026 campaign our team runs. Not a forecast of your results.
Sarah M. · Kellyville · Knockdown rebuild · Building in the next 6 months
Example only. Names are made up.
The builder who calls first gets the site visit.
Someone fills in your form at 8:40pm on a Tuesday. That same night they fill in three other builders' forms too.
Your team sees it in the morning, gets busy on site, and calls back on Thursday. By then the family has already walked through a display home with whoever rang them first.
Speed matters more than most builders think. Harvard Business Review found businesses that contacted an online lead within an hour were nearly seven times as likely to qualify it as those that waited even an hour longer, and more than 60 times as likely as those that waited a day or more.
Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, March 2011.
A typical enquiry
- Form filled in
- Sits in an inbox
- First call back
- "We've gone with someone else"
With the Lead Engine
- Form filled in
- Text and email go out with a booking link
- Your rep for that region is notified
- Site visit booked for Thursday
Six parts, built for builders, running in 14 days.
Each part is based on a builder campaign our team runs right now. We set up every one of them inside your own Tandent account.
The Offer
We find the reason for the right people to put their hand up: a free site assessment, a design consult, an open day or a fixed-price package.
The Ads
Facebook and Instagram campaigns built from walkthroughs of your homes, aimed at the suburbs and budgets you actually build for.
The Quote-Request Page
One page with one job. It asks for suburb, block, budget, timeframe and the design they like, so your rep calls with answers.
The 5-Minute Follow-Up
Every enquiry gets a text and an email within minutes, with a link to book a site visit. Leads go to the right rep by region.
The Scripts
What to say on the first call, at the site visit and when following up a quote, plus short training videos for whoever answers your leads.
The Monday Report
Every Monday morning: quote requests by region, cost per enquiry and appointments booked. Plain numbers, no jargon.
One account in place of eleven apps.
Tandent is the business platform underneath the Lead Engine. Your leads, bookings, quotes and reports live in one place you own, and you keep using it to run the business. Here's what it replaces.
| What you need | What builders usually pay for | Each month, from | Tandent |
|---|---|---|---|
| Leads and sales pipeline | HubSpot Sales Hub Starter | A$10US$7 | Included |
| Booking pages and calendar | Calendly Standard | A$14US$10 | Included |
| 5-minute text and email follow-up | Zapier Professional, to join your forms, texts and emails | A$29US$19.99 | Included |
| Email marketing | Mailchimp Standard | A$29US$20 | Included |
| Quotes, proposals and e-signing | PandaDoc Starter | A$27US$19 | Included |
| Website and landing pages | Squarespace Basic | A$17 | Included |
| Google review requests | NiceJob Starter | A$107US$75 | Included |
| Staff training courses | Thinkific Basic | A$57US$40 | Included |
| Invoicing | Invoice2go Starter | A$10US$6.67 | Included |
| Home designs and floor plans | RoomSketcher Pro | A$17US$12 | Included |
| Reports and analytics | DashThis Individual | A$63US$44 | Included |
| Eleven separate subscriptions, one user each, before anyone connects them together | A$380+a month | All included in your Lead Engine | |
Lowest published entry price on each vendor's website on 20 October 2026, for one user. US dollar prices converted at about A$1.43 per US$1. Extra users, contacts or usage cost more. Text messages are pay as you go with any provider. Home-design configurators for builders are usually priced on request, so only the floor plan tool is counted. Product names belong to their owners; Tandent isn't affiliated with them.
You keep building. We fill the pipeline.
- 1Day 0
Strategy call
45 minutes on your designs, prices, regions and how your team sells.
- 2Days 1–7
We build it
Page, ads, follow-up, booking and regional routing, all in your Tandent account.
- 3Days 5–10
You film for two hours
A walkthrough of a display home or a recent build, on your phone, from our shot list. We edit the ads.
- 4Day 14
Ads go live
Quote requests start coming in and reach the right rep within minutes.
- 5Every week after
We run it
We tune the ads from your real numbers and send your report every Monday.
Built from a builder campaign that's live right now.
The ads and offers in the Lead Engine come from the campaign our team runs for a NSW home builder, packaged so we can install them for you in 14 days.
Figures are from a live 2026 campaign run by our team for a NSW home builder. They are not a forecast of your results, which depend on your market, offer, ad spend and how fast your team follows up.
enquiries a week
per Facebook enquiry
Every enquiry gets a text and an email within five minutes, day or night, with a link to book.
Built for builders who can take on more work.
It's for you if
- You build homes, knockdown rebuilds, granny flats, extensions or major renovations
- One job is worth A$30,000 or more to you
- Someone on your team can call new enquiries back the same day
- You can put at least A$50 a day into ads
It's not for you if
- You're booked out for the next 12 months
- Nobody can follow up enquiries the same day
- You want ads making claims you can't back up, like approval times or fixed prices with extras hidden
One builder per region. We won't run the Lead Engine for a direct competitor in your area, and we start only four new businesses a month.
One setup fee, then one monthly fee.
No lock-in beyond the first three months. After that it's month to month, because the Lead Engine should earn its place every month.
- Your Tandent account and everything in it
- We run and tune your Facebook and Instagram ads
- The 5-minute text and email follow-up
- Your Monday report
Ad spend is paid by you directly to Meta, from A$50 a day. Prices are in Australian dollars and include GST.
What builders ask us.
Do I need to be good with tech?
No. We set everything up and run it. You and your team log in to see new leads and bookings, and a text lands on your phone when someone books.
Do I have to film anything?
About two hours, once, on your phone. We send a shot list for a walkthrough of a display home or a recent build. You send us the clips and we turn them into ads. Nobody visits your site.
Who pays for the ads?
You pay Meta directly, on your own card, from A$50 a day. That way the ad account and its history stay yours. Our fee covers building and running the campaigns.
I already have a website and a CRM. Do I have to change?
Your website stays. The quote-request page sits alongside it. If you want to keep your existing CRM for now, we can send every lead to your team by email as well as into Tandent.
Is there a lock-in contract?
The first three months are a minimum, because that's how long ads take to settle and show real numbers. After that it's month to month.
Where do you work?
Anywhere in Australia. Everything is done remotely, over video calls and inside your Tandent account.
What happens on the strategy session?
A 30-minute video call. We look at your current ads and how quickly your enquiries get answered, show you where leads are slipping through, and tell you straight whether the Lead Engine is a fit.
See where your quote requests are slipping through.
30 minutes on a video call. No cost and no obligation.
- A look at your current ads and enquiry forms
- How fast your enquiries get answered today, and what that's likely costing you
- A plan for your regions and designs, yours to keep whether or not you go ahead
Got it.
Keep an eye on your phone. We'll call or text you shortly to lock in a time for your strategy session.